The Location For Love -
Britain’s most and least romantic cities
Hull can claim to be the UK’s most romantic city according to our recent survey. Our figures reveal which areas of the country buy the most (and least) flowers for Valentine’s Day, how much they spend, and, most intriguingly, which parts of the country have the highest concentration of men who send more than one bouquet!
Most bouquets sent
When it comes to claiming the crown for Britain’s most romantic place purely on the number of people sending bouquets, people living in Wolverhampton and Belfast are a match for equally romantic Londoners. Hot on their heels come Southampton and Plymouth, with Stoke-on-Trent and Birmingham also setting plenty of hearts aflutter.
Least bouquets sent
At the other end of the scale, Edinburgh is in a league of its own – as the UK’s least romantic city. In fact, anyone living in Edinburgh has almost 50% less chance of getting flowers on February 14th than people living in one of the UK’s more romantic cities. Other places where romance is apparently in short supply include Bristol, Sheffield and Leicester, with Glasgow, Leeds and Cardiff also putting in a rather sub-standard showing.
Most generous vs least generous romantics
However, the picture changes quite a bit when you look at how much people typically spend on a bouquet. Both Wolverhampton and Belfast are in danger of going from hero to zero, as although people send lots of bouquets in both cities, they also spend the least on flowers for their Valentine. The most generous lovebirds live in Hull and Bradford, typically spending half as much again on their bouquets as people living in Wolverhampton.
Thoughtful vs impulsive romantics
People who give most thought to the bouquets live in either Plymouth or Belfast, where it’s usual to order Valentines flowers with plenty of time to spare. While Hull leaves it later than any other place in the UK.
Prolific vs loyal romantics
Wolverhampton not only spends the least on a bouquet, its inhabitants are also the most likely to order more than one Valentine's bouquet – raising further question marks over the city’s romantic credentials! Meanwhile, Bradford is Britain’s least fickle city.
There is no doubt that where you live really does have a bearing on how loved and appreciated you are likely to feel this Valentine’s day. There is little doubt that Edinburgh is the UK’s least romantic city but it is harder to say which is the country’s most romantic place. Taking into account the amount people spend as well as the number of bouquets sent, the figures from Flying Flowers suggest that Hull deserves the accolade. Despite leaving it late, its citizens buy more bouquets than average and also tend to be particularly generous. In equal second place it is hard to split London and Southampton.
The UK’s 10 most romantic cities
The UK’s 10 least romantic cities