The mostflower-obsessedcities in the UK

A bunch of flowers is a magical thing. It speaks for us when we can’t find the words, it can travel when we can’t, it can mark a huge life event, or be a small pick me up. In all their glorious, beautiful variety flowers make life that little bit better.

No wonder then that, as a nation, we love flowers. In fact, since we started out, we’ve delivered millions of them! It’s been a joy being part of people’s big moments (and the small ones too). And all that flower delivering got us thinking…is one part of the UK home to more flower fans than anywhere else? Is there a city that’s truly petal-powered?

We decided to investigate. We did a little digging into the data and compiled our very own index of the most flower-fixated cities. Here’s what we found.

How we made our index

To rank our cities we needed to answer a few questions. One: which cities were searching for flowers the most? To check this, we looked at the average number of monthly searches of flower-related keywords for each city. Two: how often were people in these cities buying flowers? And what were they spending? To work this out we used (anonymised) internal data to work out the UK average order and then work out were cities fell above or below that. Then we combined out numbers and voila: an evenly weighted index ranking!

Did you know each UK county has its own flower?

In 2002 conservation charity Plantlife ran a huge campaign asking people to choose a flower to represent their county. As you might expect there was voting, arguing, and eventually picking of flowers (and then more arguing)! That means each of our flower-loving cities has very its own regional flower, a bloom rooted in the area’s cultural (or floral) heritage.